Process & Results
SCIENCE IN SPORT
Scaled to 100+ active creators across multiple sports, with 500K monthly reach, expanding their brand presence nationwide.
CREATOR COMMUNITY
UGC
AFFILIATES
IRL ACTIVATIONS
CREATOR COMMUNITY UGC AFFILIATES IRL ACTIVATIONS
THE BRIEF
Use creators to evolve Science in Sport beyond elite athletes and connect with more everyday fitness audiences.
THE APPROACH
We quickly identified an untapped opportunity: creators were not being leveraged as a growth channel.
We launched a targeted gifting campaign with 100 carefully selected creators, focused on finding genuine brand advocates rather than one-off posts. From this group, we built the foundations of Team SiS, a community-led creator programme.
WHAT WE DID
Seeded 100 creators to identify true brand advocates
Built and managed a WhatsApp-based creator community
Developed Team SiS into a structured programme
Supported athlete partnerships, sourcing emerging talent including HYROX athletes
RESULTS
Scaled to 100+ active creators across multiple sports
200+ pieces of content per month
500K+ monthly reach
Consistent UGC pipeline for paid ads
An active Whatsapp community for creator feedback & opportunities
Expanded brand presence nationwide