ORION PUBLISHING
Process & Results
We support Orion Publishing with their book launches, using ‘booktok’ to generate average CPC of £0.21, with some launches getting into Amazon Top 10
TIKTOK
INFLUENCERS
LAUNCH STRATEGY
PERFORMANCE DRIVEN
TIKTOK INFLUENCERS LAUNCH STRATEGY PERFORMANCE DRIVEN
THE BRIEF
Orion Publishing Group needed to reach new, “stretch” audiences beyond traditional book readers for multiple releases, including titles from major authors like Steoharnie Garber, Nicole LePera and Joe Abercrombie.
THE APPROACH
We focused on creator-led discovery - identifying unexpected audience segments and using TikTok as a testing ground for performance-driven campaigns.
WHAT WE DID
Delivered campaigns across multiple titles
Found blends of nano, micro and macro talent to maximise budgets
Led negotiation and vetting to maximise budget efficiency
Tested new audience verticals including gaming, film, and self-development
RESULTS
£15K saved in creator fees
£0.21 average CPC
Immediate performance impact, with titles entering Amazon Top 10 post-launch
Ongoing partnership across multiple campaigns