SPLITWISE

Process & Results

We crafted an Influencer Strategy for Splitwise and gave their internal team training and guidance on how to make their future influencer campaigns a success.

INFLUENCERS

STRATEGY

YOUTUBE

TRAINING

INFLUENCERS STRATEGY YOUTUBE TRAINING

THE BRIEF

Splitwise wanted to test influencer marketing as a new growth channel but needed a clear strategy and internal capability to execute it.

See the results

THE APPROACH

We built a full-stack influencer marketing framework and equipped the internal team with the tools to run it independently.

WHAT WE DID

Developed a cross-platform influencer strategy (YouTube, TikTok, Instagram)
Created practical resources including:
- Creator sourcing lists
- Negotiation calculators
- Customer journey frameworks
- Content briefing templates
Tested key audience segments: roommates, couples, and travel users
Delivered a 4-part training programme for the team

RESULTS

Clear roadmap for influencer-led growth
Structured testing across audience segments
Internal team fully trained to execute campaigns confidently

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Orion Publishing

Thrivin